Moose Hide Campaign Bars John Rustad from Wearing Pin

The Moose Hide Campaign has revoked permission for BC Conservative leader John Rustad to wear their trademark leather pin due to concerns about his respect for Indigenous peoples and the broader gender continuum. Co-founder Raven Lacerte stated that elected leaders must uphold basic standards of respect, which is central to the campaign’s mission of protecting Indigenous women and children from violence and discrimination. The Moose Hide Campaign, which has distributed over 7 million pins across Canada, described the decision as a rare and significant step. Despite this action, the campaign remains committed to working with individuals from all political backgrounds. Rustad, who had previously supported the campaign and participated in Moose Hide Day, now faces consequences for actions deemed inconsistent with the campaign’s values. This incident highlights the critical responsibility leaders have in fostering respect and inclusivity for marginalized communities.